Murray
Marketing Materials

Murray’s affordable and efficient lawn mowers have been helping people maintain their yards for over 90 years. Various marketing materials were created in order to educate consumers about Murray’s product line, and establish a stronger relationship with existing customers.

Two sales sheets were created to educate Home Depot employees about each product’s key features. Each sales sheet needed to clearly highlight the differences between the products in order to ensure everyone understood each lawn mower’s main selling points.

To ensure that consumers were able to distinguish between the various lawn mowers, custom signage was designed for each product. These signs were then attached to the corresponding lawn mower displayed at Home Depot in order to help customers find the mower that best fits their needs.

Lastly, an email campaign was created in order to thank customers who had recently made a purchase. These emails provided an incentive for them to leave a review by offering a free mulching kit.

Note: These projects were created while working as a Graphic Designer at SPLASH Creatives. All photography shown on this page is property of SPLASH Productions.